Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer, songwriter, and actor signed to Sony Music Colombia, Sony Latin and Fox Music. Born and raised in Medellín, he developed an interest in music at a young age, and began recording songs at age 16. He released his debut album, Magia, a year later in 2012. However, his breakthrough album was 2015’s Pretty Boy, Dirty Boy, which led to successful collaborations with artists Thalía, Shakira and Ricky Martin. He released F.A.M.E. in 2018, to further commercial success. He followed it up with 11:11, released the next year.
Maluma has several singles that have charted within the top 10 on Billboard Hot Latin Songs, including “Felices los 4”, “Borró Cassette”, “El Perdedor” and “Corazón”. He has worked with several international artists such as Thalía, Shakira, Anitta and Madonna. His collaborative efforts “Chantaje” with Shakira and “Medellín” with Madonna have reached the top of the Hot Latin Songs, as well as the top spot on the Dance Club Songs chart with the latter. He has won a Latin Grammy Award, two Latin American Music Awards, and been nominated for a Grammy Award for Best Latin Pop Album. Musically, Maluma’s songs have been described as reggaeton, Latin trap, and pop.
Maluma began his musical career in 2010, recording singles. After “Farandulera” became a radio hit, Sony Music and its subsidiary label Sony Music Colombia decided to sign the singer to record his first studio album. The label then launched the next single, “Loco”, which was inspired by “rampant and uncontrolled love”.
In 2012, Maluma released his first studio album, titled Magia. The video for the single “Obsesión” was filmed at the Antioquia Department Railway Station and featured Colombian model Lina Posada, who had previously appeared in the music video for the song “Taboo” (2011) by Don Omar. So far the video has more than 185 million views on YouTube. Other singles released from the album include “Miss Independent” and “Pasarla Bien”, with “Miss Independent” reaching number two on the Colombian National-Report songs chart, becoming his first top five song on the chart. Maluma was also nominated for a 2012 Shock Award as “Best New Artist”. The final two singles from his debut album, “Primer Amor” and “Miss Independent”; the latter was accompanied with a music video, recorded in Medellín, gathering 48 million views on YouTube.
In 2013, “La Temperatura”, featuring Puerto Rican singer Eli Palacios, was released as the first single from his upcoming mixtape, PB.DB The Mixtape; the song reached number seven on the National-Report charts. It also became his first single to enter the US charts for the Latin audience by Billboard; it reached number 25 on the Tropical Songs chart, number 8 on the Latin Pop Airplay songs chart, number 24 on the Billboard Hot Latin Songs chart and number 4 on the Latin Rhythm Airplay songs chart.
On October 7, 2016, the song “Cuatro Babys” featuring Noriel, Bryant Myers, and Juhn has received much controversy over its lyrics, as some consider them to objectify women. A petition was posted on Change.org demanding the removal of the song from digital platforms. Despite this controversy, the popularity of “Cuatro Babys” has only risen with the song having gone quadruple Platinum, qualifying how large of a following the Latin trap genre had.